Privacy Policy

Privacy Policy

Website address: www.gp-liaison.co.uk
Type of website: Business Landing Page
Effective date: 6th day of June 2025

www.gp-liaison.com (the “Site”) is owned and operated by Direct Access Healthcare Group Limited. Direct Access Healthcare Group Limited is the data controller and can be contacted at: privacy@dahgroup.co.uk
________________________________________
Jackson House, 95a Station Road, London. E4 7BU

Purpose
The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the following:

1. The personal data we will collect.

2. Use of collected data.

3. Who has access to the data collected.

4. The rights of Site users; and

5. The Site’s cookie policy.

This Privacy Policy applies in addition to the terms and conditions of our Site.

GDPR
For users in the European Union, we adhere to the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (the “GDPR”). For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data Protection Act 2018.

Consent
By using our Site users agree that they consent to:

1. The conditions set out in this Privacy Policy.

When the legal basis for us processing your personal data is that you have provided your consent to that processing, you may withdraw your
consent at any time. If you withdraw your consent, it will not make processing which we completed before you withdrew your consent unlawful.

You can withdraw your consent by: Contacting the Data Protection Officer.

Legal Basis for Processing
We collect and process personal data about users in the EU only when we have a legal basis for doing so under Article 6 of the GDPR.

We rely on the following legal bases to collect and process the personal data of users in the UK and EU:

1. Users have provided their consent to the processing of their data for one or more specific purposes;

2. Processing of user personal data is necessary for us or a third party to pursue a legitimate interest. Our legitimate interest is not overridden by the interests or fundamental rights and freedoms of users. Our legitimate interests include:
   
   Providing and improving our services
   
   We process personal data to deliver our contracted services to clients, respond to enquiries, and improve our website and digital services.
   
   This includes understanding how users interact with our content and tools, so we can enhance usability and performance.
   
   Supporting the NHS and healthcare organisations
   
   We use data to model workflows, identify system inefficiencies, and help healthcare clients deliver better patient outcomes. This involves processing minimal, proportionate data in ways that align with public interest objectives.
   
   Marketing and business development
   
   We may process contact details for individuals in relevant roles to inform them of our services, where there is a reasonable expectation of such communication.
   
   All individuals have the right to opt out at any time.
   
   Securing our systems and services
   
   We process technical and access data (e.g., IP addresses, login activity) to detect and prevent fraud, abuse, or unauthorised access.
   
   Establishing, exercising or defending legal claims
   
   We retain data when necessary to protect our business interests in disputes or to demonstrate regulatory compliance.; and

3. Processing of user personal data is necessary for us to take, at the request of a user, steps before entering a contract or for the performance of a contract to which a user is a party. If a user does not provide the personal data that is required for us to fulfil a contract, we may be unable to:
   
   – Provide the service or product they have requested;
   
   – Respond to specific enquiries relating to their contract or account;
   
   – Deliver access to systems, dashboards, or reports linked to that contract;
   
   – Confirm identity where necessary for security or audit purposes.
   
   In such cases, we will inform the user that providing personal data is a contractual requirement, and that failing to do so may mean we cannot proceed with delivering services or support.

Personal Data We Collect
We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.

Data Collected Automatically
When you visit and use our Site, we may automatically collect and store the following information:

1. IP address;

2. Location;

3. Hardware and software details;

4. Clicked links; and

5. Content viewed.

Data Collected in a Non-Automatic Way
We may also collect the following data when you perform certain functions on our Site:

1. First and last name;

2. Email address; and

3. Phone number.

This data may be collected using the following methods:

1. Contact Form.

How We Use Personal Data
Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy.

The data we collect automatically is used for the following purposes:

1. We automatically collect certain technical and usage data when you visit our website or use our services. This includes information such as:  IP address, Browser type and version, Device type.

The data we collect when the user performs certain functions may be used for the following purposes:

1. Communication.

Who We Share Personal Data With

Employees

We may disclose user data to any member of our organisation who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy.

Other Disclosures
We will not sell or share your data with other third parties, except in the
following cases:

1. If the law requires it;

2. If it is required for any legal proceeding;

3. To prove or protect our legal rights; and

4. To buyers or potential buyers of this company in the event that we seek to
   sell the company.

If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their
privacy policies and practices.

How Long Do We Store Personal Data
User data will be stored for Data Category Retention Period Justification as per the schedules below:

Data Category	Retention Period	Justification / Notes
Contact form enquiries	12 months	For customer service follow-up
Client contractual records	6 years from contract end	Legal limitation period for contractual claims
Marketing email opt-in	Until consent is withdrawn	Consent-based; removed upon opt-out
Email correspondence	3 years	Operational history and audit trail
Website analytics data	26 months (Google Analytics default)	Aggregated, non-personal insights
Financial records (e.g. invoices)	6 years from financial year end	HMRC compliance requirement
Staff application data	12 months post decision	Best practice unless applicant consents to longer
CVs of unsuccessful candidates	6 months	To consider for future roles unless consent obtained

 You will be notified if your data is kept for longer than this period.

How We Protect Your Personal Data
We use encryption, access controls, and secure hosting to protect your data. While we take appropriate steps, no transmission is 100% secure.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

Your Rights as a User
Under the GDPR, you have the following rights:

1. Right to be informed;

2. Right of access;

3. Right to rectification;

4. Right to erasure;

5. Right to restrict processing;

6. Right to data portability; and

7. Right to object.

Children
We do not knowingly collect or use personal data from children under 16 years of age. If we learn that we have collected personal data from a child under 16 years of age, the personal data will be deleted as soon as possible. If a child under 16 years of age has provided us with personal data their parent or guardian may contact our data protection officer.

How to Access, Modify, Delete, or Challenge the Data Collected
If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, if you would like your data to be deleted or modified in any way, or if you would like to exercise any of your other rights under the GDPR, please contact our data protection officer here:

Andrew Turner
andrew@gp-liaison.com
Jackson House, 95a Station Road, London. E4 7DP

How to Opt-Out of Data Collection, Use or Disclosure
In addition to the method(s) described in the How to Access, Modify, Delete, or Challenge the Data Collected section, we provide the
following specific opt-out methods for the forms of collection, use, or disclosure of your personal data specified below:

1. You can opt-out of the use of your personal data for marketing emails. You can opt-out by licking “unsubscribe” on the bottom of any marketing email or updating your email preferences under “Your Account”

Cookie Policy
A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can
choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.

We use the following types of cookies on our Site:

1. Functional cookies
   Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits;

2. Analytical cookies
   Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example data on the content you access, how long you stay on our Site, etc;

3. Targeting cookies
   Targeting cookies collect data on how you use the Site and your preferences. This allows us to personalise the information you see on our Site for you;

4. Strictly Necessary
   Required for site navigation, security, and basic functionality – Lifespan: Session;

5. Performance / Analytics
   Help us understand how visitors use our site (e.g. via Google Analytics) – Lifespan: Up to 2 years;

6. Functionality
   Remember preferences like language or region – Lifespan: Up to 1 year;

7. Targeting/ Advertising
   Used by third parties to deliver ads relevant to your interests – Lifespan: Variable; and

8. Third-Party Cookies
   Third-party cookies are created by a website other than ours. We may use third-party cookies to achieve the following purposes:

1. We may allow selected third parties (e.g., Google, LinkedIn) to place cookies for analytics or advertising. These providers have their own cookie and privacy policies, which you should review..

Modifications
This Privacy Policy may be amended from time to time to maintain compliance with the law and to reflect any changes to our data collection
process. When we amend this Privacy Policy, we will update the “Effective Date” at the top of this Privacy Policy. We recommend that our users
periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.

Complaints
If you have any complaints about how we process your personal data, please contact us through the contact methods listed in the Contact
Information section so that we can, where possible, resolve the issue. If you feel we have not addressed your concern satisfactorily, you may
contact a supervisory authority. You also have the right to directly make a complaint to a supervisory authority. You can complain to a
supervisory authority by contacting the Information Commissioner’s Office – ZB662441.

Contact Information
If you have any questions, concerns or complaints, you can contact our data
protection officer, Andrew Turner, at:

andrew@gp-liaison.com
Jackson House, 95a Station Road, London. E4 7DP